When I met Colette, she was in the midst of a personal and professional transformation. With a clear vision and relentless drive, she set out to build a brand that reflected her story—and within a year, she landed a top literary agent, signed a Big Five book deal, and booked a TEDx talk. This is the story of what it really takes to turn purpose into momentum.

What if your lack of motivation wasn’t the problem, but the symptom? In this new post, I share what I’ve learned about feeling stuck, playing small, and the surprising power of going bigger than you think you’re ready for.

Allison wasn’t ready to go all in, but eventually, that’s exactly what she did. Through deep strategy and storytelling, we built a personal brand that honored where she came from and pointed clearly toward her next chapter. This was a reinvention that changed everything.