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    I used to think personal branding meant having a great website and LinkedIn profile.

    It wasn't until I embarked on a solo road trip across the country that I found out I was wrong. 10 states and 3,000 miles later — I realized it is so much more than that. What happened might surprise you.

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    New on the Personal Branding Blog

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    Everything We Did, Ate, and Loved in Charleston: My Honest Itinerary & Favorites

    I went to Charleston for work — to help a client bring more of her writing into her short-form video content — but the city left its own creative mark on me. Charleston feels like one giant movie set: cinematic, colorful, and full of charm. Here’s everything we did, ate, and loved; plus the spots my followers insist I try next time.

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    Personal vs. Business Branding: What’s Right For You?
    Personal vs. Business Branding: What’s Right For You?

    If you’re torn between building your brand under your personal name or a business name, you’re not alone. Here’s why starting with your name builds trust faster and when it makes sense to branch out into a separate business brand.

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    I’ve Been Posting 3x More On Social Media; Here’s What I’ve Learned So Far
    I’ve Been Posting 3x More On Social Media; Here’s What I’ve Learned So Far

     I’ve been posting 3x more on TikTok and Instagram lately—and it’s shifting everything. My reach, my mindset, my connection with my audience. Here’s what I’ve noticed so far, and why I’m planning to keep going.

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