If recording videos feels miserable, it’s not because you’re bad at it—it’s because the process isn’t working for your brain. Instead of forcing yourself to do it the hard way, make it easier. Write down what you want to say first. Try voiceovers instead of talking to the camera. Or just hit record and let yourself ramble—then edit the best parts later. The goal isn’t perfection. The goal is to create and share. However you get there is entirely up to you.

Worried about annoying people by posting every day? You’re not forcing anyone to watch—you're simply airing your “channel.” Consistency builds trust, familiarity, and engagement. Learn why repetition works and how to confidently show up without fear.

Ever feel stuck on what to post next? In this post, learn how to tap into your 'story brain' and create content that keeps your audience coming back for more.

Tired of trying to fit everything you do into one tiny Instagram bio? I get it. The classic “I help…” formula served its purpose, but it’s starting to feel stale and transactional in 2025. What if your bio could feel like you—dynamic, warm, and true to who you are? In this post, I’ll show you why it’s time to abandon the old framework and how to create a bio that highlights your projects, connects with your audience, and still drives your business forward.

Feeling uncertain about the TikTok ban? You’re not alone—but this could be the start of something new. In this post, I’m sharing my personal TikTok journey, why this moment matters for creators, and four key strategies to protect your content, save your audience, and embrace new opportunities for growth as a content creator.

What does it take to go from feeling stuck to truly thriving on LinkedIn? Jason Burke did it—and you can too. By sharing authentic war stories, celebrating his big wins, and owning his underdog comebacks, Jason didn’t just quadruple his following—he built real connections and a platform that resonates.

In this blog post, we’ll walk you through exactly how Jason found his voice and grew his reach, and how you can use the same strategies to tell your story and get noticed.

Your story matters. Let’s dive in and make it shine.

When I started serializing my book on Substack, I had zero subscribers. Through relentless promotion on TikTok, IG, and Substack Notes, I turned it into a thriving audience of paid readers. Here’s exactly how I did it—and how you can too.

Great stories show us what changed. In this post, I break down how to craft compelling personal stories by focusing on the internal shifts that drive that change. Learn my simple formula for storytelling—Beginning, Pivot, End—and discover how to create emotional, relatable content that connects with your audience. Plus, find out how you can get support in building your brand through the Personal Brand Accelerator community.

A personal brand story without a clear throughline can feel scattered and confusing. In this post, I break down what a throughline message is, why it's critical for effective storytelling, and how to use it to keep your content focused. With examples and tips, you'll learn how to craft a story that resonates and keeps your audience engaged.

Discover the key strategies behind building a strong social media presence with consistent posting, tailored content for TikTok and Instagram, and deep engagement with your core supporters. Learn why storytelling is essential for real results and how focusing on meaningful relationships can drive success.

I wrote one weekly newsletter for the entire year, and the journey has been transformative. I initially focused on technical branding topics, but I discovered the power of writing from the heart about subjects that truly interest me. In this post, I share my insights on how to create authentic, engaging content that resonates with readers (and yourself, too)!

Feeling unsatisfied with your content on social media? I’ve been there. Learn how I decided to change my approach. This shift not only doubled my engagement and boosted my followers but also gave me a renewed sense of confidence. In this journey, I've learned that dissatisfaction is an invitation to change and that asking tough questions is key to success. Join me as I share insights from my own experiences and provide practical tips on how to elevate your personal brand.

In a world where "5 Ways to..." no longer cuts it, sharing your unique story becomes crucial. A holistic wellness coach, despite her qualifications and charisma, struggled with growth. The missing piece? Her story. When we provide context, we shape how our content is perceived and interacted with. It's not about liking a video, it's about connecting with the story behind it. Your story matters, share it, and watch engagement grow.

Discover the key to standing out with your content on social media. Learn how authentic content that reflects your unique interests and strengths can create a massive growth explosion, and why simply replicating others' strategies often falls short.

This post provides a deep dive into the world of personal branding, the power of authenticity and storytelling, and the pitfalls of maintaining a mysterious persona on social media. It outlines the transformational potential of social media for entrepreneurs. Learn how to leverage your unique story to build a loyal following, scale your business, and maximize engagement on your posts.

In this blog post, we delve into the story of "Steve," a client at a career crossroads. Despite having seemingly clear career goals, Steve finds himself constantly changing his mind, not due to confusion, but rather fear. This post explores how acknowledging these fears can be the first step towards building an authentic personal brand.

How do you build an audience? Create fantastic, high-quality content that’s authentic to you. Simple in theory, harder in practice. The truth is, most people just aren’t ready to be content creators.

The hard truth is, freebies and guides are extremely outdated. They are not very useful. But a quiz? Quizzes are engaging. I chose to launch a quiz on my website because, at the time, it seemed like an exciting way to build an email list. I figured if it was something I would do myself, then others might do it, too. As it turns out, I was right.

Uncover the secret to making anyone fall in love with you and how to post with ease and self-assurance. You might be surprised, it's easier than you think.

What if you could create highly-engaging content, post authentically, and be successful online with more ease than ever before? You can, and I'll show you how.

I once lost a thousand followers in one month. Crazy, right? My reaction resembled something akin to rejection. Except it was deeper than that. It was the pain of being rejected publicly in front of others. I could recall one other time that felt similar.