In this episode of the Personal Branding Podcast, Victoria Mitchell, COO of Good Party, candidly discusses her personal journey of freezing her eggs and how she turned this intimate experience into viral content, touching hundreds of thousands online. Tune in for insights on authenticity, personal branding, and navigating complex life decisions.

I've been following Gelsey Latonia on TikTok for years, but her latest hit, "How to Be That Girl," which has been viewed by over 4M people, really caught my attention. I was curious: What led her to create it? How does she come up with her ideas? How did she transform it from a post with 23k views into a post with 4M views?

Her answer was juicier then I expected.

In this episode of the Personal Branding Podcast, Anna Vatuone chats with Interact co-founder Josh Haynam about how quizzes can be a game-changer for online marketing. They delve deep into the mechanics of creating engaging quizzes, leveraging AI, and segmenting audiences for targeted marketing. This episode provides valuable insights for anyone aiming to build their email list and convert website visitors into subscribers. Tune in to discover how to make the most of quizzes for business success.

In today’s episode, I’m interviewing Chayse Bird about her journey to gaining 1.3 million followers on TikTok. We discuss topics such as getting started on TikTok, staying consistent with posting, diversifying content while staying true to oneself, and pushing through the awkward phase of posting.

Our guest, Israa Nasir, is a therapist, mental health expert, and author ( @well.guide on Instagram and TikTok). I am proud to share that Israa was a former student of the sponsor of this podcast, Personal Brand Accelerator, a 3-month program designed to help you build your personal brand.

When I first met Sarah, it was her composure, eloquence, and impressive accomplishments, such as being featured on Oprah and delivering a TED Talk, that captivated me. It wasn’t until she became a student in Personal Brand Accelerator, that I got to see the women behind those accomplishments—someone who is deeply caring, warm and passionate.

In today's episode, I'm sitting down with one of my former clients and dear friends, Ali Kates. Ali's mission is to teach individuals how to find the right healing methods to heal from their past hurts & limiting beliefs. What works for one person might not work for another - and that is okay! She teaches individuals how to find what works for them in their life so they can become the best version of themselves.

Let’s look at consistency in a wider context. Instead of asking, “How consistent have I been this week?” Try asking, “How consistent have I been this year?” In today's episode, I am talking about consistency: how I’ve managed to stay consistent with exercise, nutrition, and content creation for my personal brand. And how you can, too.

In this episode, I sit down with Katrina Palanca, a former 1:1 client of mine. We talk about her journey to discovering herself outside of work; how she left her role at Twitch and accepted a VP position at her dream organization: The San Antonio Spurs. We also discuss “grinding”, leadership, and what she attributes her success to.

There are four important habits you MUST develop if you want to build a successful personal brand and gain traction on social media. If you’re already practicing them, I’m willing to bet that personal branding will come very naturally for you. If you aren’t, there’s good news: you’ve still got time. The catch is… you have to be self-aware enough to know which parts of yourself are weaker and underdeveloped.

I was standing in the kitchen at a fourth of July party when I asked someone… “Any advice for a new runner?” The guy just looks at me and goes, “Start running.” I laughed, a little embarrassed by my question. Duh, of course the answer was to start running. What else would it be? It got me thinking though… People ask me the same question (different, but the same). “How do I start creating content for my personal brand?”

I struggled with depression a few months ago, and today I'm sharing how I got out of it. I also talk about dating without dating apps, and meeting someone interesting at Silent Disco. Also, I am going on a road trip tomorrow. I like this episode, it's a personal one. Enjoy!

This week I read a book called, ‘On Writing Well: The Classic Guide to Writing Nonfiction’ by William Zinsser. It’s the best book I’ve read all year. He says there are four principles of writing well: “Clarity, Simplicity, Brevity, and Humanity.” Whether you’re writing your next email, blog post, or Instagram caption, here are four helpful rules to keep in mind.

To write well is one of the greatest challenges people face while building their personal brand. Everything you do for your personal brand involves the practice of writing; i.e, creating Instagram captions, voice over scripts, blog posts, emails, and most importantly, the copy on your personal website. If I had a nickel for everytime I heard, “But Anna, I’m just not a good writer, can I hire someone to do it for me?” I would be a very wealthy woman and I still wouldn’t hire anyone to do it for you. Here’s why.

What is a visual identity? We define it as a cohesive collection of graphical elements that are chosen intentionally to bring your personal brand to life. The purpose of a visual identity is to create an emotional impression on your audience and inform your Ideal Brand Adopter about the essence of who you are and the many different aspects of your personality and professional expertise.

Simply put, a Personal Brand Statement is an outward-facing statement that tells people what you do. That’s it. No need to overcomplicate it. If you do something they care about, they’ll follow you. That’s how it works. It’s also important to note the difference between a Personal Brand Statement and a Personal Mission Statement. A mission statement explains why your personal brand exists. What’s the purpose of your brand? What are you trying to accomplish by having a personal brand and sharing your content with others?

If you don’t have any real level of professional expertise, is it pointless to build a personal brand? Absolutely not. Take heart in knowing you don’t have to share educational content on social media to have a credible personal brand. Everyone has to start somewhere. If you’re a person who wants to serve others, share what’s true for you, and tap that creativity muscle, you will find immense joy and satisfaction from creating content consistently and engaging with an audience who is interested in who you are and what you do.

How do you know if you're truly ready to start building your brand? How can you be sure if this is the best use of your time and resources? It starts with these 4 things.

People always ask me, “How did you know it would work?” I always respond that I didn’t know. I had faith that it would. I felt that faith in my body as I conducted my first few sales calls, wrote the sales page, and began to coach with no prior training. When something is meant to happen, it has a way of spilling out of you. I remember thinking how easy it was to write the sales page. I remember being unafraid of my first strategy sessions (it felt like something I was born to do), and I remember feeling confident in my decision to continue taking clients and helping them build their personal brands. It was the most natural thing in the world for me, and I never questioned any of it.

In this episode, I reveal the *real* reason I left my home in CA to start a new life here in Boston, how to strengthen your intuition muscle and grow more attuned to your inner-knowing.