How to Become an Amazing Copywriter Online

Do you want to know a secret that all amazing copywriters know? If people don’t read the first line of your caption, they’re never going to read your second. Or your third. I want you to forget *everything* you learned in school. This is the Wild Wild West of social media, and there are no rules here. Except for these ones: 

Write short and choppy copy.

When you’re writing captions for social media, do you best to make them easily digestible. Try to stay clear of writing long paragraphs of text without any line breaks to separate your thoughts. Remember, if your work doesn’t appear easy to read, people won’t read it. They’ll skim through and miss the main message you are trying to convey.

Write just as you speak in real life.

Write copy in the same way you would speak to your clients or best friends. Essentially, this is always how you want to speak with people online. Your main goal should be to give people a holistic representation of what you truly are; you want your audience to know you, like you and trust you. This fosters healthy business relationships and deeper connections. Next time you sit down to write a caption on social media, ask yourself, “How would I talk about this in real life?” This is the best way to keep your writing *on-brand* and recognizable.

Write with a sense of purpose.

Each time you sit down to write something, ask yourself what your real intention is. Are you trying to educate, entertain or encourage your audience? When you post with a purpose, this will make your work more meaningful and give your readers a strong impact. This will help you cut the noise and stand apart from the crowd. This is how you convert your audience into a community.

I truly hope this helps as you create content this week. If you want to learn how to write copy that sells, you should put your name on the waitlist for Personal Brand Accelerator.