Be Careful of Using This Statement When Creating Content

Most of the advice you’ll find on social media are statements originating from someone else’s lived experience.

It’s not universal truth (although you may find truth in it).

With this in mind, let’s be careful of how we create content and build our brands on social media.

Be wary of universalizing your lived experience and presenting your processes and opinions as the “end-all-be-all” way to do something.

This type of content assumes you know what is best for someone else, and while your intentions may be pure, these messages can also be damaging to those who follow you.

Instead of assuming what is right for someone else, state only what’s been right for you.

To do this….

Use “I” statements vs. “you” statements

Give your audience added context to help them understand your POV more clearly

You can use phrases like: ”From my experience, this is how I understand ____.” ”From my perspective, I’ve come to realize ____.”

We have a responsibility to ourselves, and to our audience, to be ethical storytellers and critically conscious creators. Your words matter. Your stories impact more people than you can even begin to imagine. It’s our job to show up and own our stories, while also helping others to find a formula that works for them. Questions? Drop them below.