How My Client Jason Burke Quadrupled His LinkedIn Following in One Year

 

When Jason Burke and I first started working together, he had a clear goal: build his brand and use LinkedIn as a tool in order to do so. What’s happened since has been nothing short of amazing.

In just one year, Jason has had a 3,600% increase in profile views, a 2,100% jump in unique member reach, and an impressive 250% boost in engagement. His follower count more than quadrupled. How did he do it? It came down to strategy, consistency, and a willingness to lean into his authentic voice.

The Content Styles That Worked for Jason

Jason figured out a winning formula for his LinkedIn posts. Here’s what worked:

War Stories – “How I Did It”
People love a good “here’s what happened” story. Jason shared raw, behind-the-scenes moments—times when things didn’t go as planned or when he had to figure it out on the fly. These posts gave his audience something they could relate to.

Wins – “People Love to Celebrate with You”
Every time Jason hit a milestone, he shared it. And you know what? People cheered him on. It’s wild how much people love to celebrate with you when you’re honest about what it took to get there.

Underdog Comebacks – “I Was Rejected and Then…”
The posts where Jason talked about failing or being told “no” but pushing through? Those crushed it. Everyone loves a comeback story—it’s human nature to root for the underdog.

By leaning into these styles, Jason didn’t just grow his following—he built a community of people who get him and want to follow his journey.

Streamlined, Bite-Sized Content

On LinkedIn, less is more. Jason’s posts are easy to read: short sentences, no big fancy words, and broken up so you’re not staring at a huge block of text.

Sometimes he’d even take his post, throw it into ChatGPT, and say, “Make this middle-school reading level.” This approach made his posts scroll-friendly, especially for people who were scrolling on their phones. And while some posts were longer-form with a strong hook, others were concise, hitting just the right emotional or motivational note.

Consistency (Even When It Feels Pointless)

Jason posted four times a week, every week. Even when his posts didn’t pop or felt like they weren’t going anywhere, he kept at it. And in the end, that consistency is what made the difference. He also got smart about repurposing. My team and I took his LinkedIn posts and used them on his Instagram and TikTok with just a few tweaks. It’s such a smart way to save time while reaching different audiences!

LinkedIn’s Algorithm Loves Effort

Jason didn’t just post and ghost. He actually engaged. He commented, celebrated other people’s wins, and had real conversations. It wasn’t just about the numbers—it was about building a real community.

The Data Doesn’t Lie

Jason used tools like Shield Analytics to figure out what worked. And here’s what his audience couldn’t get enough of:

  • “How I did it” posts

  • Underdog wins (everyone loves a comeback story)

  • Big milestones

The data helped Jason focus on the stuff people actually cared about instead of throwing spaghetti at the wall.

The Results

By the end of the year, Jason had accomplished every goal he set:

  • 3,600% more profile views

  • 2,100% more reach

  • 250% more engagement

  • And yeah, quadrupled followers

It’s crazy what can happen when you commit to showing up.

What’s Next?

Jason’s not slowing down. He’s planning a new podcast season, collecting new content while he’s traveling Europe, and figuring out new ways to keep the momentum going.

If you’re trying to grow on LinkedIn—or anywhere, really—Jason’s journey proves it’s possible. Start with where you are, share your story, and just keep showing up. That’s it. No magic formula, no shortcuts. Just real effort, over and over again.

Your Story Deserves to Be Heard

Jason Burke’s LinkedIn growth didn’t happen by accident. He didn’t rely on fancy gimmicks or hacks—he told his story.

By sharing raw moments, celebrating wins, and owning his underdog comebacks, Jason turned LinkedIn into a platform that not only quadrupled his audience but built real connections with people who get him.

And you can do the same.

When you join my community, PBA, you’ll learn how to craft and share your story in a way that actually gets noticed. Whether it’s on LinkedIn, Instagram, or TikTok, your audience is out there waiting—you just need to show up.

Here’s what you’ll get when you join PBA:

  • Direct feedback on your stories and content, so you know what’s working

  • Personalized coaching from me and the PBA Team to refine your message

  • Accountability to help you stay consistent (because that’s where the magic happens)

  • An instant boost in engagement—we’ll help amplify your voice
    Support, pep talks, and encouragement for those tough days

  • Full access to the Personal Brand Accelerator course (12 modules to build your brand!)

  • Live community calls and office hours hosted by me and the team

Jason’s story is proof that telling your real story works—and it’s time for you to take that step too.

💬 Start your free trial today and learn how to turn your story into content that connects, grows your audience, and builds your brand.

Your story deserves to be told. Let’s make it happen together.

 
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