While building a personal brand is a lot of work, it doesn’t have to be expensive. In fact, it can be the cheapest way to start a business. All things considered, there is very little overhead. You can build your personal brand in between meetings, after work, on the weekends, don’t overcomplicate this. It can be very easy. The biggest investment you will make in your personal brand is time. And this a resource that most people have and can willingly give.

You know you should be posting to Instagram. You know that you should be recording yourself on video, posting photos, and writing captions. You know that your competitors are already out there; building brand, closing deals and rising to the top. If you don’t level up on social media soon, you’ll be missing out on one of the massive opportunities of our era. Your brand is worth it. I don’t have to tell you this, because you already know it. So what’s the problem?

As I look back at 2019 in reflection, I can see that building my personal brand has been of the most transformational experiences of my life.