Alright, guys. This topic has come up so frequently I think it's high time I address it. Let's talk about Instagram captions. Now, if you want to learn how to write them--you can do that here. However, this article is geared more towards the length of the caption. I often get asked the question: "Anna, why are your Instagram captions so long?"

One of the questions I often get asked as a personal brand consultant is how to write engaging captions on Instagram or any platform for that matter. After all, the caption is half the presentation. A great caption has the ability to make a dull image into an exciting one, or vice versa. A poor caption can weigh down a great image if it is confusing or irrelevant. Captions are important, but they definitely don’t have to be hard.