I feel stumped. It’s 4 o'clock on a rainy Saturday afternoon. I’m sitting on the couch, in the dark, and Hitch is playing in the background. To be honest, I just want to rest my head on this pillow and doze off. Instead, I redirect my thoughts toward the story that’s trying to emerge…

Good writing takes you where you want to go. It’s a cornerstone of personal branding. The best formula to follow is, “Share what you know online, over and over again.” This practice attracts an audience of like-minded individuals; the people who will later become your followers, clients, and customers.