You might have an idea of what it means to have a personal brand, but what does it mean, really? Simply put: a personal brand is you, online. A personal brand is every touchpoint of communication that people have with you; i.e., your website, Instagram profile, TikTok videos, emails, and LinkedIn posts, etc. Having a personal brand means that you are intentional about what you choose to share online. It is essential that you do not look at your personal brand as a separate entity. Your personal brand should be an honest reflection of who you truly are. A personal brand cannot be created as a construct to hide behind. A personal brand is not about creating one's “perfect” identity. Rather, it is the process of revealing your true self to the world. So how does one know if they’re truly ready to start building their brand? How can you be sure if this is the best use of your time and resources? Well, I’ll tell you, it starts with these 4 things.

So you're building your personal brand... How many social media platforms should you be on? All of them? Some of them? Your favorite one? Here's my recommendation in today's blog post. It may not be what you think...

Alright, guys. This topic has come up so frequently I think it's high time I address it. Let's talk about Instagram captions. Now, if you want to learn how to write them--you can do that here. However, this article is geared more towards the length of the caption. I often get asked the question: "Anna, why are your Instagram captions so long?"

One of the questions I often get asked as a personal brand consultant is how to write engaging captions on Instagram or any platform for that matter. After all, the caption is half the presentation. A great caption has the ability to make a dull image into an exciting one, or vice versa. A poor caption can weigh down a great image if it is confusing or irrelevant. Captions are important, but they definitely don’t have to be hard.