There’s nothing wrong with making beautiful, aspirational videos. I love creating that kind of content, and I love to consume it as well. But that kind of content only shows one facet of your life. An authentic personal brand goes deeper. An authentic personal brand says…

Many people, although reluctant to admit it, want to build their audience as quickly as possible when they first start building their personal brand. Some are upfront about their desire for fast growth, while others may say something like, "Getting followers isn't my main priority, but I want my efforts to count for something."

The number of followers a person has become a new form of social currency. Even so, I’ll be honest with you: getting followers for my clients and students is **not** a top priority for me. And I’ll tell you why in a second.

After you start creating content, your experience on social media will never be the same. You will pay attention to every opening line, the music used, the camera angles, what catches people's interest and what doesn't. A big part of personal branding is showing your face online. People love to see the person behind the name, the writing, and the videos. We want to know who we’re following. The best way to show people who you are, is to tell them. So let’s review one of the best methods for doing so.