Good writing takes you where you want to go. It’s a cornerstone of personal branding. The best formula to follow is, “Share what you know online, over and over again.” This practice attracts an audience of like-minded individuals; the people who will later become your followers, clients, and customers.

The next time you sit down to write your next blog post, email, or Instagram caption, consider these common writing mistakes that could be preventing you from reaching and resonating with your ideal clients and customers. I’ll show you how to spot these errors and what you can do to fix them: