Simply put, a Personal Brand Statement is an outward-facing statement that tells people what you do. That’s it. No need to overcomplicate it. If you do something they care about, they’ll follow you. That’s how it works. It’s also important to note the difference between a Personal Brand Statement and a Personal Mission Statement. A mission statement explains why your personal brand exists. What’s the purpose of your brand? What are you trying to accomplish by having a personal brand and sharing your content with others?

One of the questions I often get asked as a personal brand consultant is how to write engaging captions on Instagram or any platform for that matter. After all, the caption is half the presentation. A great caption has the ability to make a dull image into an exciting one, or vice versa. A poor caption can weigh down a great image if it is confusing or irrelevant. Captions are important, but they definitely don’t have to be hard.

In just under 8 months her and her partner Logan have scaled a six-figure business supporting over 1200 students and influencers worldwide. Oh yeah, and Mal just graduated college one month ago.