I left halfway through her performance. The show had become unbearable for me. My roommate, Crystal, and I had gotten tickets to see Serena Kerrigan, the "Queen of Confidence” in Boston on a Friday night a couple of years ago. As she took the stage in her black power suit and stiletto pumps, the audience responded with cheers. I didn’t know what to expect, but her opening monologue revealed a hinted nervousness, and made me squirm in my seat a little.

After you start creating content, your experience on social media will never be the same. You will pay attention to every opening line, the music used, the camera angles, what catches people's interest and what doesn't. A big part of personal branding is showing your face online. People love to see the person behind the name, the writing, and the videos. We want to know who we’re following. The best way to show people who you are, is to tell them. So let’s review one of the best methods for doing so.