I was in the Boston Common when I saw her fall. I could've left two minutes earlier, and I would've missed it. But I didn't. I saw the whole thing.

As an entrepreneur, you’re in the business of communicating the importance of your company to anyone who will listen. You may share educational information, valuable insights, and facts about your products and services so people have a deeper understanding of what it is you’re selling. This is important. However, the best and most effective way of garnering a deep interest and understanding of your mission as an entrepreneur is to convey the importance of your business through a (personal) story.