Why *Not* Trying to Go Viral is The Best Strategy for Building Your Brand

Many people, although reluctant to admit it, want to build their audience as quickly as possible when they first start building their personal brand. Some are upfront about their desire for fast growth, while others may say something like, "Getting followers isn't my main priority, but I want my efforts to count for something."

The number of followers a person has become a new form of social currency. Even so, I’ll be honest with you: getting followers for my clients and students is **not** a top priority for me. And I’ll tell you why in a second.