The Three Pillars of a Winning Content Strategy
In October of 2021, I was in a really good place. I had moved to Boston a year earlier from Oakland, CA, and life felt full in the best way. I was designing my new apartment, working with more clients and students than ever before, and documenting my life in a way that felt alive. The best part? It was working.
The content was connecting. My following was growing. I was sharing from a place of truth and energy — and people could feel it.
There are seasons where everything just clicks. The momentum builds. Your voice feels strong. And your audience is right there with you.
After years of studying content creation (and living through many seasons of momentum and burnout), I’ve found that great content—the kind that actually works—usually comes down to just three things.
This is the framework I return to again and again. It’s what I teach inside my programs, and what I build from in my own brand.
Whether you're growing a business, starting a Substack, or trying to finally stay consistent on Instagram, this will help.
Pillar One: You Have to Actually Like It
If creating content feels like pulling teeth every time, it’s not going to last. Full stop.
You don’t have to love being on camera or writing captions — but you do need to care about what you’re saying, and how you’re saying it.
The secret to staying consistent isn’t willpower. It’s alignment. It’s finding a format that feels like you.
Maybe that’s writing long-form on Substack, where you can explore ideas in depth without worrying about word count.
Maybe it’s recording voiceovers, where you can tell a story or share a perspective without having to be “on.”
Maybe it’s carousels with thoughtful captions, or even ‘photo dumps’ paired with poetic writing.
Maybe it’s talking-head videos, where you can riff casually, no script needed.
There’s no one “right” format — only the one that feels most natural to you.
Instead of forcing yourself to adopt a content style that feels like wearing someone else’s clothes, experiment until you find your fit. Once you do, content becomes less of a chore and more of a creative practice. That’s the difference between burning out… and building something sustainable.
Ask yourself:
Do I enjoy talking about this?
Do I feel energized by this format?
If no one saw this but me, would I still feel proud of it?
Let’s say you’re a fitness coach who loves strength training — but you start posting keto content because it’s trending. That might get you some clicks, but over time, the lack of alignment will show. Your energy will drop. Your desire to share content will diminish. Your audience will feel the lack of authenticity, even if you fake it well.
Your enthusiasm and unique voice is your edge. Don’t ignore it.
Pillar Two: People Should be Genuinely Interested
This one’s simple but often overlooked: Your content has to connect with other people.
It’s not just about what you want to say. It’s about what people are craving — what helps, inspires, or moves them. Of course, you want to stay in alignment with yourself. But you also want your content to resonate with your audience.
Ask:
Are people engaging? (Comments, saves, shares, replies)
Does it help solve a problem or spark a feeling?
Is this my perspective—or just a remix of someone else’s?
Example: A fashion creator posts “10 Ways to Style a White Button-Up.” If people start commenting, “Can you show how to wear this with skirts?” or “Do this for plus sizes,” you’ve hit something. That’s not just content, it’s conversation.
Don’t just watch your analytics. Listen to your people. That’s where the gold is.
Pillar Three: You Can Actually Keep It Up
This is the part nobody wants to talk about — but it might be the most important
Consistency matters. But consistency only works if it’s sustainable for your actual life.
If every post takes six hours to plan, film, and edit — you’re going to burn out. Fast.
Ask:
How long does this take me, start to finish?
Can I realistically do this once or twice a week?
What could make my process easier?
Example: Maybe you want to create polished YouTube videos, but you work full time. That doesn’t mean you give up—it means you adjust. Maybe you start with TikToks. Maybe you repurpose old content. Maybe you lean into lower-lift formats that still deliver value.
The goal isn’t perfection. It’s repeatability. It’s about finding a rhythm that actually works for your life.
The Sweet Spot: Where It All Comes Together
When these three pillars align—your excitement, your audience’s interest, and a repeatable process—that’s when the magic happens.
That’s when content starts to flow. That’s when growth happens.
Here’s how to find your sweet spot:
Step 1: Create and Test
You can’t think your way into clarity. You have to post. Write. Share. Try different things. Have fun with finding what works best for you.
Step 2: Watch and Listen
What gets people talking? What gets saved, shared, or screenshotted? What kinds of DMs are you getting? Pay attention.
Step 3: Refine and Repeat
Once you see what’s working, double down. Keep doing more of what works and less of what doesn’t.
You don’t need a 6-month plan. You just need to start.
Want to Create Content That Feels Good and Works for You?
If these three pillars hit home—
You want to share what you actually care about,
You want it to land with the right people,
And you want a rhythm you can actually keep up with—
You don’t have to do it alone.
Personal Brand Accelerator is for creators who want structure, support, and a community that helps you stay consistent without second-guessing yourself.
1:1 Coaching is for founders and creatives who want personalized strategy, deeper accountability, and content that reflects the bigger vision.
Whether you’re building a business, growing a personal brand, or just trying to show up more authentically online—this framework will help you stay grounded and keep going.
Because the truth is, your sweet spot is already out there. You just have to create your way into it.
