First impressions are just as important online as they are offline. When meeting someone in the physical world, they can gauge how they feel about you in a matter of seconds. In the digital world, it’s even less.

As entrepreneurs, we’ve all asked ourselves the question, “Am I good enough?” But it could be this very question that is standing in the way of better clients, a larger audience, and an unforgettable brand experience for your clients and customers. 

Do you ever get that nagging feeling after you’ve posted something perhaps *a little* too honest on social media? Do you ever second-guess yourself on Instagram Stories; so much so, that you replay the video over and over again until you’ve watched yourself so many times that you can’t take it anymore? Does your Instagram bio change by the week? (Summarizing everything that you are in 150 characters is damn hard).

While building a personal brand is a lot of work, it doesn’t have to be expensive. In fact, it can be the cheapest way to start a business. All things considered, there is very little overhead. You can build your personal brand in between meetings, after work, on the weekends, don’t overcomplicate this. It can be very easy. The biggest investment you will make in your personal brand is time. And this a resource that most people have and can willingly give.

I looked at everyone else around me and wondered, “Have I done something wrong?”

I walked up to the reception desk and asked to speak to the nurse who had been helping me. As she came around the corner, I caught her attention. “I’m so sorry,” I said, “I think I’ve made a mistake here.”

After working from home these last few years, I’ve finally found what works best for me. These tips are tried and true: I hope they help you as they’ve helped me.

While some people had already built successful businesses and raised millions of dollars, some had nearly just begun. What all of these people had in common was their innerving desire to create change, solve problems, and serve their communities. 

Passion isn’t passive, it’s active.

I’ll never forget the day I set up my HoneyBook account. I was beaming with absolute excitement. (Leave it to me to over-romanticize this entire moment. But honestly, it felt like the first day of High School or something).

He says, “How do you convince people you have what it takes? I mean with being so early in your career, how do you do it?” I paused. Good question, I thought. How do I convince people I am credible?

Personal branding is your unfair advantage.

Your website can be a powerful resource for your followers, customers, or clients.

Have you ever felt like you didn’t belong? As though everyone knew you didn’t deserve to be there? Imposter syndrome is real, and it’s discouraging us from sharing our value.

Seizing the power of, “Yes I will”.