After working from home these last few years, I’ve finally found what works best for me. These tips are tried and true: I hope they help you as they’ve helped me.

This year, I’ve completed helped Authors, Executives, Influencers, CEOs, Coaches, and Entrepreneurs build their personal brand using Instagram—and these are the 4 things I tell them they absolutely 💯need to succeed on this app:

While some people had already built successful businesses and raised millions of dollars, some had nearly just begun. What all of these people had in common was their innerving desire to create change, solve problems, and serve their communities. 

Passion isn’t passive, it’s active.

If you’re just starting to think about what having a personal brand might look like for you, you’re not alone. These are the 4 things you must identify before you start building your personal brand:

When you’re trying to keep a full pipeline of clients, serve the clients you already have, and also squeeze in time for half of a social life and an ounce of self-care, it can be difficult to justify spending precious time on content creation (especially when it’s for your personal brand).

In 2016 I thought I knew what my dream life was going to look like, and now it is so much better than I ever could have imagined.

A personal website (along with a personal marketing plan) allowed me to mold the perception that my colleagues and superiors had of me. It gave me the clarity, credibility, and recognition I needed to succeed as a young professional. Now, I’ve become the #1 personal brand strategist on Google, and I get to work at my absolute dream job (the very job and title I’ve created for myself).

You’ll enjoy this podcast if you’re a self-starter, if you’re unsatisfied with the status quo, if you long to go your own way, and share your personal journey with the world.

Today, I’m laying out 5 of the most common mistakes I see people making on Instagram, and exactly how you can avoid them.

You shared. Now, what do you typically do next? I’m guessing you sit on your phone and re-watch your story 5x before you can do anything else, right? And when you do finally get up and walk away, you come back an hour later to do this all over again.

I’ll never forget the day I set up my HoneyBook account. I was beaming with absolute excitement. (Leave it to me to over-romanticize this entire moment. But honestly, it felt like the first day of High School or something).

Alright, guys. This topic has come up so frequently I think it's high time I address it. Let's talk about Instagram captions. Now, if you want to learn how to write them--you can do that here. However, this article is geared more towards the length of the caption. I often get asked the question: "Anna, why are your Instagram captions so long?"

When I found Interact, I knew I had struck gold. It was the perfect platform to help me start building my email list and offer my audience something fun in return.

I’m curious, how do you think about your own personal brand? What comes to your mind?

As content creators, we take so much pride in our work. And more often than not, our self-worth is inevitably tied up into everything we share with the world. So when we have low engagement, it’s easy to feel discouraged and upset. Instead of letting it get you down, use Instagram’s algorithm as a tool to make your content that much better.

One of the questions I often get asked as a personal brand consultant is how to write engaging captions on Instagram or any platform for that matter. After all, the caption is half the presentation. A great caption has the ability to make a dull image into an exciting one, or vice versa. A poor caption can weigh down a great image if it is confusing or irrelevant. Captions are important, but they definitely don’t have to be hard.

I’ve spent hundreds of hours studying Instagram, testing the algorithm and managing dozens of accounts, I know what works and what doesn't work--and now I’m sharing exactly what I did to get my first ten thousand followers.

I stumbled into my career as a personal brand strategist and I learned how to build my personal brand through trial and error. My strategy is something I have had to develop carefully over time. However, given the chance to do it all again, here are the four things I would’ve nailed down before I started building my personal brand:

SEO wisdom to help you build your personal brand.

He says, “How do you convince people you have what it takes? I mean with being so early in your career, how do you do it?” I paused. Good question, I thought. How do I convince people I am credible?