Cynthia Johnson on the Four Things You Need to Build a Personal Brand | Episode 1
Today we are welcoming the first guest on The Personal Branding Podcast, Cynthia Johnson. Cynthia is a global entrepreneur, marketing professional, author, and keynote speaker. She is Co-Founder at Bell +Ivy, a marketing and PR firm in Santa Monica, CA, and Las Vegas, NV. Cynthia recently published her debut book, Platform: The Art and Science of Personal Branding.
In this episode, Cynthia and I discuss the four elements of a personal brand: association, recognition, personal proof, and social proof. We also talk about how to network strategically and why you should be nominating yourself for more awards.
About the Personal Branding Podcast:
The Personal Branding Podcast with Anna Vatuone is a show for self-starting professionals who are ready to up-level their social media profiles and build their personal brand. You’ll hear actionable advice, expert guest interviews, and thought-provoking discussion on how to win big in a digital era. Episodes are released every other Monday.
