How to Record Videos When You Have a Severe ADD Brain (And Not Self-Combust in the Process)

A client recently asked me for advice.

Through my experience working with hundreds of clients on their personal brand, I’ve developed a few strategies that make recording videos easier — even for those whose brains are constantly running in five different directions (mine does too!).

If you struggle with this, here’s what I recommend:

1) Write Down What You’re Going to Say First

Writing down what you’re going to say before recording is a game-changer. Once you’ve written it out, it’s like your brain recognizes it as a real thought, making it much easier to remember.

Here are two simple frameworks to help organize your thoughts:

• “What – So What – Now What” Formula

  • What – Describe the problem, idea, or main point.

  • So What – Explain why it matters. Why should people care?

  • Now What – Give the next step or action. What should people do with this information?

• Problem – Solution – Result

  • Problem – What’s the struggle? What’s frustrating or confusing for someone?

  • Solution – Introduce the fix. Make it super simple.

  • Result – What happens when someone applies this solution? Why should they do this?

Outlining your video this way helps your brain stay on track. Plus, it makes your content more structured and digestible for your audience.

2) Stop Doing Talking Head Videos (For Now)

If sitting down and talking to the camera makes you want to throw your phone out the window, remove the friction. There’s no rule that says you have to talk directly to the camera.

Instead, try this: record a voiceover video.

Write down what you’re going to say, record yourself reading it, and overlay it on top of footage of you doing something relevant — whether that’s working out, meal prepping, writing, or just going about your day.

Not only does this make the process easier, but it also removes the pressure of getting the perfect take in one go. You can pause, edit, and stitch together the best parts of your voiceover, making it feel much less overwhelming.

Start with this approach, and over time, you might find that talking head videos feel less daunting.

3) Just Raw Dog It

Sometimes, the best way to make videos with an ADD brain is to lower the stakes completely. Throw all expectations out the window and make your only goal to record something — anything. Even if what you end up saying has nothing to do with what you originally intended.

Here’s what I do: I let the camera roll for 10 minutes and just talk. No stopping. No second-guessing. Just brain-dump everything. Then, I go back and pull out the parts I like.

It doesn’t have to be perfect. It just has to be recorded.

Final Thoughts

If recording videos feels miserable, it’s not because you’re bad at it—it’s because the process isn’t working for your brain. So, instead of trying to force yourself to do it the hard way, make it easier:

• Write it down first.

• Use structured templates like “What – So What – Now What.”

• Switch to voiceover videos if talking to the camera is too frustrating.

• Give yourself permission to record messy, unfiltered takes and edit later.

The goal isn’t to be perfect. The goal is to create and share. However you get there is entirely up to you.

If you want to take the frustration out of recording and make content creation feel natural and enjoyable, join Personal Brand Accelerator (PBA). In PBA, I’ll guide you through strategies like these, so you can share your story confidently without burning out.

Whether you're struggling with video, social media, or finding your voice, you’ll get the support you need to show up consistently and make your efforts count.