Afraid of “Annoying” People by Posting Every Day? Read This.

Think of your social media like a TV channel. If you were to turn on cable right now, there’d be lots of channels to choose from. You've got ABC, Nickelodeon, FX, Disney, MTV, etc. There’s basically a channel for whatever you’re in the mood for, and you can switch through those channels pretty easily until you land on something you want to stick with.

Social media works the same way...

Not everyone is going to tune into your channel every day.

Your audience isn’t watching every single thing you post. I know it might feel like everyone is paying attention, but only a small fraction of your audience actually sees what you're sharing. (Seriously, check your analytics — they’ll back this up!)

Your channel airs no matter what

Big networks don’t just quit after a low-view night, and neither should you.

You’re not forcing anyone to tune in to your show when you post; you’re simply showing them what's available. Sometimes people will land on your channel and think, “This is exactly what I wanted to see today!” Other times, they’ll keep scrolling — and that’s perfectly fine!

The more people see your show is airing, the more likely they are to watch it.

Psychologically, we are wired to trust what’s familiar. When your “channel” is always on, your show becomes a go-to option in their lineup. So that it’s no longer just about what you’re saying, it’s about the relationship you’re creating. Over time, your audience starts to think, “This person shows up for me — I want to show up for them.” Trust is what creates engagement!

The right people save your channel on TiVo because it’s their favorite.

For the right people, your “channel” becomes the one they genuinely look forward to watching. Your content doesn’t just fill space in their feed — it fills a meaningful gap in their life. These are the people you’re showing up for.

Common Fears vs. Reality

Here are a few common fears about posting daily—and the mindset shifts to overcome them:

• Fear: “Am I overdoing it?”
  Reality: You’re creating familiarity and trust by showing up consistently.

• Fear: “I need to keep reinventing the wheel.”
  Reality: Repetition is key. It’s okay to share the same message in different ways—this helps your audience truly absorb it.

• Fear: “People have already heard this.”
  Reality: Not everyone has seen your message yet, and those who have might need to hear it again.

P.S. If you pay attention to how big creators and influencers post, they often repeat the same messages + storylines over and over again 😉

If you’re ready to go all-in on your content, storytelling, and building a brand that people trust, I’d love to help you.

Join Personal Brand Accelerator (PBA), my creator community designed to help creators like you tell powerful stories, create content that stands out, and connect with your audience authentically. Don’t wait, join PBA today.