How to Use AI to Create Content for Social Media (Part 3)
Content creation is challenging, particularly when time is a luxury you don't have. It's particularly difficult when your content doesn't perform well or deliver the results you're looking for. So, in today's Bulletin, I want to share a tool that's helped me improve my content and save loads of time in the process. I have a hunch it will help you, too.
This is third and final post in the series about using AI for Personal Branding. If you’d like to read the other posts, here are the links:
How To Use AI For Personal Branding: A Beginner's Guide (Part One)
Pros and Cons to Using AI for Personal Branding (Part Two)
I use Notion AI to help me create content for social media.
Inside the Notion app, I create individual pages for each social media account I am currently prioritizing.
LinkedIn
TikTok
Reels
Substack
...to name a few.
At the top of each page, I jot down my purpose for creating content, what my desired outcomes are, and any ideas I have for future posts. This is helps me stay organized and ensures my message is cohesive and aligned.
I then use AI to help me generate additional ideas for posts.
The key is to use highly detailed prompts, similar to this:
AI’s response might look something like this:
Not bad, right? I'll select a topic from this list and write my own, “stream of consciousness.”
At this stage, I'm not focused on writing a perfect post. Instead, I’m just aiming to express my main thoughts. For this example, here's what I came up with:
Next, I'll ask AI to help me format the post specifically for LinkedIn.
Here's the prompt I used (feel free to copy):
Here's AI's Response:
Next, I'll edit and finalize my post for LinkedIn.
I've also included 3 specific examples to reinforce my position: “authenticity is simpler than it may seem.”
Here's what I came up with:
Look out for this post on LinkedIn :)
Personal Branding Tip
To get the most out of Notion’s AI tool, write highly detailed prompts that contain your original ideas (as outlined in the previous examples).
Avoid relying on AI to generate your entire post for you, as this will be noticeable (!) and ultimately ineffective.
And before you post anything, always ask yourself: Would I actually say this in real life? If not, then use different verbiage that sounds more like something you would really say.
Personal Question
Have you used AI to help you create content for social media? If yes, how? If not, why not? What are your hesitations?
