What if I told you there is a way for you to experience more ease, peace, and fulfillment as you create content and share it on social media? Contrary to public opinion, it doesn’t always have to be a burden if you know how to manage yourself and your time. You can have a rewarding experience on social media and still be present in your life off-screen. Here are a few trips for creating more balance in your life and avoiding burn-out online.

The level of accuracy and attractiveness of our digital profile has become the most prominent way in which to measure a person’s competency, experience, and credibility. So, let me ask you, “How would you score?” How would you score based on what people see of you online? If you are ready to build a Personal Brand that can pass the test, here are some of the most important things to consider before getting started.

Listen, times are weird right now and change is happening all around us, so don’t be too hard on yourself if you haven’t been able to publish content as consistently as you’d like. Maybe you haven’t written a blog post recently, or you haven’t been keeping up with your Instagram posts like you normally do. There may be external factors in your life that make it difficult to stay consistent. At the same time, there may be internal factors that create a “block” deep within yourself. Either way, when you feel disconnected from your work on social media, here are some things you can do to get back on track. Let’s build that momentum back up one step at a time:

The next time you sit down to write your next blog post, email, or Instagram caption, consider these common writing mistakes that could be preventing you from reaching and resonating with your ideal clients and customers. I’ll show you how to spot these errors and what you can do to fix them:

As an entrepreneur, you’re in the business of communicating the importance of your company to anyone who will listen. You may share educational information, valuable insights, and facts about your products and services so people have a deeper understanding of what it is you’re selling. This is important. However, the best and most effective way of garnering a deep interest and understanding of your mission as an entrepreneur is to convey the importance of your business through a (personal) story.

Which comes first: the person or the business?

Do you want to know a secret that all amazing copywriters know? If people don’t read the first line of your caption, they’re never going to read your second.

I believe that building your personal brand is the process of developing oneself. It requires radical courage. It takes bravery to shed old layers and continuously upgrade and expand your sense of identity.

Your digital assets (social media profiles, website, graphics, etc) are a direct representation of you and your work. By taking the time to polish and care for these mediums, you create a warm and welcoming invitation for visitors to stop by.

Your personal brand = realizing your true identity. This is an incredible point in time where you can get paid for who you are, not just what you do.

When you build a personal brand, the opportunities are endless. Not only does it help you develop as a person, it positively impacts your bank account, too.

First impressions are just as important online as they are offline. When meeting someone in the physical world, they can gauge how they feel about you in a matter of seconds. In the digital world, it’s even less.

Do you ever get that nagging feeling after you’ve posted something perhaps *a little* too honest on social media? Do you ever second-guess yourself on Instagram Stories; so much so, that you replay the video over and over again until you’ve watched yourself so many times that you can’t take it anymore? Does your Instagram bio change by the week? (Summarizing everything that you are in 150 characters is damn hard).

While building a personal brand is a lot of work, it doesn’t have to be expensive. In fact, it can be the cheapest way to start a business. All things considered, there is very little overhead. You can build your personal brand in between meetings, after work, on the weekends, don’t overcomplicate this. It can be very easy. The biggest investment you will make in your personal brand is time. And this a resource that most people have and can willingly give.

You know you should be posting to Instagram. You know that you should be recording yourself on video, posting photos, and writing captions. You know that your competitors are already out there; building brand, closing deals and rising to the top. If you don’t level up on social media soon, you’ll be missing out on one of the massive opportunities of our era. Your brand is worth it. I don’t have to tell you this, because you already know it. So what’s the problem?

As I look back at 2019 in reflection, I can see that building my personal brand has been of the most transformational experiences of my life.

So you're building your personal brand... How many social media platforms should you be on? All of them? Some of them? Your favorite one? Here's my recommendation in today's blog post. It may not be what you think...

If you follow me on Instagram, you probably know me better than some of my family members. Seriously, there’s not much I won’t share. Everything from the last Bumble date I went on, to what I think about Instagram removing likes, to what I’m wearing to dinner this Friday night--is all out there for people to see.

I walked up to the reception desk and asked to speak to the nurse who had been helping me. As she came around the corner, I caught her attention. “I’m so sorry,” I said, “I think I’ve made a mistake here.”

This year, I’ve completed helped Authors, Executives, Influencers, CEOs, Coaches, and Entrepreneurs build their personal brand using Instagram—and these are the 4 things I tell them they absolutely 💯need to succeed on this app: