4 Tips to Help You Post More Consistently on Social Media
This week on my Instagram stories I asked you what you’re struggling with. A majority of people said they had a hard time posting consistently on social media. In response to this, I’m sharing my four tricks for being more consistent.
Share what’s true for you at the moment.
Do you find yourself needing the perfect strategy in order to post consistently on social media? This idea might be hurting you rather than helping you. While it’s important to be intentional with the content you post, the “perfect” strategy is elusive and not what you might expect. A good rule of thumb? Ask yourself what’s true and important for you right now. If you’re fully present in your experiences, you will never run out of things to talk about. This strategy is simple, and really, the only one you need to make progress on your personal brand.
The notes section of my iPhone is filled with things that have caught my attention. Some include the conversation I had with a friend last week, a realization I had while walking home from the gym, or a fear that one of my client’s shared with me during a session. I use my personal experiences as fuel to create compelling content for social media.
TIP: If you are building your personal brand to attract new customers and clients, it’s wise to post a mix of personal and educational content. The truth is: you need both. If there’s too much emphasis on educational content, you lose the person. If there’s too much emphasis on the personal content, you lose the credibility.
Time and environment are important.
Find a good cadence that works for you and commit to that. Some people enjoy creating content in the morning while others prefer the evenings. I like to write in the mornings and edit videos in the evenings. Experiment! You will find the best schedule through trial and error.
I also find that a personalized working environment is highly-conducive to my creativity and ability to stay productive. I accomplish this by lighting a candle, turning on a good Spotify playlist, and pouring myself a cup of coffee. This helps me enter a flow state which is when the ideas come pouring out of me.
Have a “beginner’s mind.”
Approach the content creation process with a “beginner’s mind.” A beginner has an attitude of openness. They approach their work with fresh eyes and ears. If you are prone to creating content in a specific “style”, this could be what’s holding you back. A “beginner” approaches their videos, photos, captions, and blog posts like they are creating them for the first time. They don't let their preconceptions of how it’s “supposed to be” deter them from sharing what’s true for them in the moment.
Lately I’ve been asking myself, “What’s the purest way to share this story?” or “What’s the best way I can share this pearl of wisdom?” Asking myself these questions has helped me become a better creator. Having a “style” is a trap. Don’t let yourself get stuck in it. Remember that you are your style, so share what’s true for you in its purest form. This is a great way to ensure your content doesn’t go stale and keeps people on their toes.
Set your timer for 20 minutes.
I can do almost anything if I tell myself I only have to do it for 20 minutes. The hardest part is usually just starting. If you have resistance around creating content for social media, remind yourself why you are doing this work, set your timer for 20 minutes, and do the best you can for that allotted time. When the timer goes off, give yourself permission to do something else OR stick with it and keep going. The choice is yours!
TIP: This is the strategy I’m using to write my first book, and guess what? It’s working!
I hope these help. Most importantly, if you’re not sure why you’re posting on social media, this is the first answer you must answer yourself. It’s important to clarify what your purpose is before doing anything online. If you’re not sure, you should join the waitlist for Personal Brand Accelerator. We help our students discover their purpose, clarify their message, and communicate with confidence.
