I left halfway through her performance. The show had become unbearable for me. My roommate, Crystal, and I had gotten tickets to see Serena Kerrigan, the "Queen of Confidence” in Boston on a Friday night a couple of years ago. As she took the stage in her black power suit and stiletto pumps, the audience responded with cheers. I didn’t know what to expect, but her opening monologue revealed a hinted nervousness, and made me squirm in my seat a little.

I know the look all too well. The feeling of overwhelmingness written all over my students’ faces when they tell me their frustrations with social media. I empathize with them. Creating valuable content regularly will push you beyond what you are comfortable with. It is hard. And hard things require that we take breaks. So how does one take an intentional break from social media while still remaining aligned with the goals they have for their personal brand? Take it from someone who knows.

This week on my Instagram stories I asked you what you’re struggling with. A majority of people said they had a hard time posting consistently on social media. In response to this, I’m sharing my four tricks for being more consistent.

I created a personal website years ago. I remember loving the process. I’m an entrepreneur by trade and a creative at heart. I love my little ‘projects,’ and creating my personal website was the most fun of all. My personal website has continued to evolve as I’ve evolved. It’s always changing as I am always changing. I love that I have a place to share my knowledge, connect with my audience, and let others know how they can work with me. A personal website makes it real. Here are three main reasons you should start yours sooner rather than later.

When you’re granted a vision, I believe it’s a sign you’re meant to carry it though. The “how” may not always reveal itself at first, but take heart that every great and perfect thing once began as a fleeting thought in someone’s head. Without vision, nothing would cease to exist. Vision is what enables us to plan our futures with wisdom and imagination.

PBA opens for enrollment on Monday, March 29. These are your questions, answered.

I remember when I first decided to call myself a “Personal Brand Strategist.” I woke up one morning and knew this was the name that felt most aligned with the work I was starting to do. During that time, I was designing Squarespace websites, writing copy, and helping people optimize their LinkedIn and Instagram accounts. I tried my hand at designing media kits, creating peoples’ visual identities, and even helped my clients take pictures for their social media posts. I tried my hand at everything under the sun…