Today, new standards have been set, and workers are implementing new strategies to approach employers. If you're struggling to secure a new position, here are five reasons why you should create your own personal brand. These tips will allow you to change your mindset and get hired.

One week ago I decided to take a road trip across America… solo. One the first night I almost turned around, here’s why I didn’t.

What if I told you there is a way for you to experience more ease, peace, and fulfillment as you create content and share it on social media? Contrary to public opinion, it doesn’t always have to be a burden if you know how to manage yourself and your time. You can have a rewarding experience on social media and still be present in your life off-screen. Here are a few trips for creating more balance in your life and avoiding burn-out online.

Truthfully, it was never something I had any intention of sharing. But yesterday I read it out loud and thought why not.
It’s good. Within 15 minutes, I felt the deep satisfaction of submitting my first poem to a magazine. Random. But not really? It got me thinking…

October 1st, (the day my lease was up), loomed heavily in the distance.“What should I do?” was the only question on my mind. The rules of the game had changed. It seemed like living and working in the Bay Area was no longer a requisite for success. In fact, the more I began to imagine what my future looked like, the more my present circumstances felt incompatible with the future I desired for myself.

The level of accuracy and attractiveness of our digital profile has become the most prominent way in which to measure a person’s competency, experience, and credibility. So, let me ask you, “How would you score?” How would you score based on what people see of you online? If you are ready to build a Personal Brand that can pass the test, here are some of the most important things to consider before getting started.

Listen, times are weird right now and change is happening all around us, so don’t be too hard on yourself if you haven’t been able to publish content as consistently as you’d like. Maybe you haven’t written a blog post recently, or you haven’t been keeping up with your Instagram posts like you normally do. There may be external factors in your life that make it difficult to stay consistent. At the same time, there may be internal factors that create a “block” deep within yourself. Either way, when you feel disconnected from your work on social media, here are some things you can do to get back on track. Let’s build that momentum back up one step at a time:

The next time you sit down to write your next blog post, email, or Instagram caption, consider these common writing mistakes that could be preventing you from reaching and resonating with your ideal clients and customers. I’ll show you how to spot these errors and what you can do to fix them:

As I transition into my second year of business and celebrate another round of Personal Brand Accelerator, I stand humbly on the mountaintop. I rarely feel this way. The nature of entrepreneurship is, afterall, uncertain. I suppose the secret is in loving where you are when you get there: be it the valley or the mountain top and all of the resting places in between.

Imagine what your life would be like if your sense of self was not based on painful past experiences that limit your beliefs? Imagine if you could rid yourself of negative learned behaviors that do not support the sensational vision you have for your future? The Enneagram shows us where our personality prevents us from going. It does not put us into a box, it shows us how to escape the box we’re already in.

As an entrepreneur, you’re in the business of communicating the importance of your company to anyone who will listen. You may share educational information, valuable insights, and facts about your products and services so people have a deeper understanding of what it is you’re selling. This is important. However, the best and most effective way of garnering a deep interest and understanding of your mission as an entrepreneur is to convey the importance of your business through a (personal) story.

It’s true. I quadrupled my revenue in the middle of the pandemic.

But first, let’s rewind 6 weeks ago.

Which comes first: the person or the business?

It took me months to settle into a solid routine where I felt efficient and accomplished at the end of my day, but I promise you it can be done.

I am living proof that you can live a life that you’ve always imagined for yourself.

Share what you know, speak with confidence, and serve your audience--radically.

Do you want to know a secret that all amazing copywriters know? If people don’t read the first line of your caption, they’re never going to read your second.

I believe that building your personal brand is the process of developing oneself. It requires radical courage. It takes bravery to shed old layers and continuously upgrade and expand your sense of identity.

Your digital assets (social media profiles, website, graphics, etc) are a direct representation of you and your work. By taking the time to polish and care for these mediums, you create a warm and welcoming invitation for visitors to stop by.

Above anything else, COVID-19 is giving us time; and time is one of the most valuable resources you can give to humanity. When given adequate time, humans always arise to the challenge.