After you start creating content, your experience on social media will never be the same. You will pay attention to every opening line, the music used, the camera angles, what catches people's interest and what doesn't. A big part of personal branding is showing your face online. People love to see the person behind the name, the writing, and the videos. We want to know who we’re following. The best way to show people who you are, is to tell them. So let’s review one of the best methods for doing so.

I was in the Boston Common when I saw her fall. I could've left two minutes earlier, and I would've missed it. But I didn't. I saw the whole thing.

I feel stumped. It’s 4 o'clock on a rainy Saturday afternoon. I’m sitting on the couch, in the dark, and Hitch is playing in the background. To be honest, I just want to rest my head on this pillow and doze off. Instead, I redirect my thoughts toward the story that’s trying to emerge…

A few days ago, I attended a meeting where we were asked to share what was on our minds. I listened with curiosity as each member of the group told their story. It wasn’t until one woman began speaking that I grew increasingly uncomfortable.

A couple of days ago, I was sitting with a client of mine (we’ll call him Peter) at lunch. He is, by far, one of my favorite people to work with; primarily because he brings such a natural energy and enthusiasm to our sessions.

Can you remember a time when you had to make a difficult decision? Perhaps, you were scared to make the “wrong” one. Maybe, you searched for validation in others as a way to verify if you had made the wrong one. Maybe, you don’t like making decisions at all and try to avoid them sometimes. For months, I questioned whether getting a dog was the right choice.

Last week, I told you about my trip to San Francisco. Well, I’m home now. On Friday, I landed at Boston Logan International Airport as the clock struck midnight. The next morning, I wasted no time and checked into Boston’s 10K for Women at the Boston Common.

Good writing takes you where you want to go. It’s a cornerstone of personal branding. The best formula to follow is, “Share what you know online, over and over again.” This practice attracts an audience of like-minded individuals; the people who will later become your followers, clients, and customers.

Taking a trip to Maine is what being an embodied leader means to me right now. I yearned to spend time alone and work somewhere that felt peaceful and quiet. My intuition (and maybe a license plate) were pointing to Maine. So, here I am; ready to enjoy the natural beauty, plunge deep into my work, and prepare for the next round of PBA.

1. Be yourself. No mask, no hiding, this is a safe space. I want to know the real you. Don't be afraid to let your personality shine. Be who you are and know that you will be accepted for who you are.

Truth be told, I'd never done this before. Yes, I've planned dozens of events, but not like this one. Not a weekend retreat I would be fully responsible for.

You have a story, but are you sure it's the one you've been telling? This is the question I've been asking my 1:1 clients and explored with my students in Personal Brand Accelerator. It's also the question I pondered while visiting Nantucket for my 28th Birthday this past weekend.