I’ll never forget the day I set up my HoneyBook account. I was beaming with absolute excitement. (Leave it to me to over-romanticize this entire moment. But honestly, it felt like the first day of High School or something).

Taylor is a coach and content creator, so naturally, we had a lot to talk about. And over the last few months, he’s gained over 150k+ followers on Instagram and TikTok. I asked him if he had a strategy. His answer might surprise you, but it was just as I suspected.

You can be many things, do many things, share many things, and all of these things fit under your personal brand, because your personal brand is you. But if you really want to build a real platform, community, and brand that’s recognizable, lead with one.

I got an interesting email from a client the other day. It said, “Reworked personal brand story. It's too long and I keep asking myself "who cares?" as I read it.” My heart sank. I know this question. It’s the mother-load of all questions. The ‘WHO CARES’ question has plagued me, plagued my clients, plagued my students in Personal Brand Accelerator.​ It’s the question I've asked to justify my own content. And it’s the wrong question. Here’s why.

No one likes to be told what to do. No one wants to be preached at. So let people discover you and your process without telling them how to build theirs.

This weekend has been a good reminder of how important it is to have people in our lives who are willing to go there with us. Who really listen, ask the tough questions, and give us the feedback we need in order to bring something valuable to life. Who is that person for you?

He took the long way there, along the Florida coast, past the beautiful beaches, because he knows I like the scenic route. When we arrived at our destination, a tour guide with blonde hair greeted us at the door. “Is this your first time here?” She asked.

If you also want to build an authentic personal brand, tell your story, create content, then consider joining the waitlist for Round 9 starting on August, 31, 2023. It’s going to be the best round yet, as we are meticulously improving the experience for future students--you!

After working with hundreds of people on their personal brand, here's what I know for certain: Personal branding looks different in different seasons of our lives. Sometimes, it looks like experimenting with daily content to find what works best (in the beginning, this is really important)! And other times, it means choosing to double down on one thing so you can bring it to fruition.

After you start creating content, your experience on social media will never be the same. You will pay attention to every opening line, the music used, the camera angles, what catches people's interest and what doesn't. A big part of personal branding is showing your face online. People love to see the person behind the name, the writing, and the videos. We want to know who we’re following. The best way to show people who you are, is to tell them. So let’s review one of the best methods for doing so.

I was in the Boston Common when I saw her fall. I could've left two minutes earlier, and I would've missed it. But I didn't. I saw the whole thing.

I feel stumped. It’s 4 o'clock on a rainy Saturday afternoon. I’m sitting on the couch, in the dark, and Hitch is playing in the background. To be honest, I just want to rest my head on this pillow and doze off. Instead, I redirect my thoughts toward the story that’s trying to emerge…