What is a visual identity? We define it as a cohesive collection of graphical elements that are chosen intentionally to bring your personal brand to life. The purpose of a visual identity is to create an emotional impression on your audience and inform your Ideal Brand Adopter about the essence of who you are and the many different aspects of your personality and professional expertise.

Simply put, a Personal Brand Statement is an outward-facing statement that tells people what you do. That’s it. No need to overcomplicate it. If you do something they care about, they’ll follow you. That’s how it works. It’s also important to note the difference between a Personal Brand Statement and a Personal Mission Statement. A mission statement explains why your personal brand exists. What’s the purpose of your brand? What are you trying to accomplish by having a personal brand and sharing your content with others?

If you don’t have any real level of professional expertise, is it pointless to build a personal brand? Absolutely not. Take heart in knowing you don’t have to share educational content on social media to have a credible personal brand. Everyone has to start somewhere. If you’re a person who wants to serve others, share what’s true for you, and tap that creativity muscle, you will find immense joy and satisfaction from creating content consistently and engaging with an audience who is interested in who you are and what you do.

When you’re granted a vision, I believe it’s a sign you’re meant to carry it though. The “how” may not always reveal itself at first, but take heart that every great and perfect thing once began as a fleeting thought in someone’s head. Without vision, nothing would cease to exist. Vision is what enables us to plan our futures with wisdom and imagination.

PBA opens for enrollment on Monday, March 29. These are your questions, answered.

In today’s blog post, learn what you can do to dispose of the limiting beliefs that prevent you from making real progress in your business and building an influential personal brand.

I remember when I first decided to call myself a “Personal Brand Strategist.” I woke up one morning and knew this was the name that felt most aligned with the work I was starting to do. During that time, I was designing Squarespace websites, writing copy, and helping people optimize their LinkedIn and Instagram accounts. I tried my hand at designing media kits, creating peoples’ visual identities, and even helped my clients take pictures for their social media posts. I tried my hand at everything under the sun…

You might have an idea of what it means to have a personal brand, but what does it mean, really? Simply put: a personal brand is you, online. A personal brand is every touchpoint of communication that people have with you; i.e., your website, Instagram profile, TikTok videos, emails, and LinkedIn posts, etc. Having a personal brand means that you are intentional about what you choose to share online. It is essential that you do not look at your personal brand as a separate entity. Your personal brand should be an honest reflection of who you truly are. A personal brand cannot be created as a construct to hide behind. A personal brand is not about creating one's “perfect” identity. Rather, it is the process of revealing your true self to the world. So how does one know if they’re truly ready to start building their brand? How can you be sure if this is the best use of your time and resources? Well, I’ll tell you, it starts with these 4 things.

Your personal brand is the key to getting paid for who you are and not just what you do. But there’s a catch. You have to create content for social media to reap the benefits that a personal brand can give you; benefits like a flexible schedule, working with highly-compatible clients and doing work that makes you feel fulfilled. There are many words of advice you will find on the internet when searching for things like, “Best tips to create content.” You might look for inspiration online to help you create better content, but it’s important to remember that the best ways to improve your content aren’t always found there. Your content will improve when you start looking inward for answers and inspiration.

Here’s a tip I try and remember: let go of the idea that content needs to be perfect for it to be shared. No piece of content will ever be perfect. A post can always be better before it is shared. The truth is, there are simply are not enough hours in the day to agonize over every detail. So how does one abandon perfectionism and share more content on social media?

One of the biggest questions I get asked on TikTok and Instagram is how I’ve managed to make friends in a new city after driving solo across the country and moving to Boston. When I arrived here almost 4 months ago, there was not a single soul who knew my name. Now, I’ve managed to make countless fantastic connections and planted seeds for a new and fruitful community. Making friends as an adult can be daunting, not to mention 10x more difficult during a Pandemic. So how do you do it? I have a few ideas for you.

Do you believe that you have something worth sharing? Do you believe that others want to read what your writing? I believe they do. Do you? Here's how to start a blog (from the girl who's been blogging since 2014).

There are hundreds of thousands of blog posts out there that will tell you how to wake up early. You may hear the common advice: charge your phone on the opposite side of the room while you sleep, count to 10 before falling back asleep, go to sleep earlier. I’ve read all the advice and I am sure you have to. Sure, it’s all helpful but nothing made my routine stick until I was willing to part with my precious remaining minutes of sleep for something more important: my morning routine. To wake up early, answer the question…

I never could have known the possibilities that would come from purging my closets, putting stuff in storage, packing up my car, and driving across the country. What I had initially labeled as a “trip for the soul,” quickly turned into one of the best decisions I had ever made for my business.

Caring too much about what people think about you is fear that causes deep turmoil, inner-restlessness, and sickening anxiety that can prevent us from taking action and building our personal brands. I know, because I've lived it. I used to let the opinions of others consume me until I actually couldn't take it anymore. The constant chatter in my head was making me sick and preventing me from making any real progress in my personal development. At some point, you begin to consider, "There has to be another way; there has to be a way out of this.” And guess what? There is. There is a way out. Here are a few tricks I've learned that have helped me build my personal brand and share content with virtually no fear.

One of the most frequently asked questions I hear is, "Should I start a separate Instagram account for my brand and business?" And if you're a service-based entrepreneur, creative, or freelancer, my answer is usually a resounding no. And this post will tell you why.

There are many ways to build your personal brand, selecting a title for yourself is a great way to start. Here are six steps that will lead you in the right direction and help you determine the best title for you and your personal brand. Remember, there are no rules. You can be anything you want to be!

A list I wrote for my past self.

I left California with half a plan, no place to live and a tank full of gas. And if you were to have asked me why, I wouldn’t have been able to tell you.

Personal Brand Accelerator is for you, the person with a story they want to share with the world, the person who upholds values like honesty and authenticity, the person who has a desire to be intentional with how they present themselves online.